Atlas Wear
Campaign Concept, Photography Direction, Layout Design
ART DIRECTION
2026
Atlas Activewear
THE PROBLEM
Atlas was launching a sustainable activewear line, but the market was saturated with bright, loud, tech-focused branding. They needed a way to stand out and communicate their commitment to natural, organic materials.
THE SOLUTION
We art directed a campaign titled "Quiet Strength." Shot entirely on 35mm film in a brutalist concrete studio, we let the raw textures of the concrete contrast with the soft, neutral tones of the organic activewear. The campaign felt like a high-end fashion editorial rather than a traditional sportswear ad.
THE RESULT
The campaign achieved a 3x higher engagement rate on social media compared to their previous launch and was featured in two major fashion editorials.
FAQs
Frequently Asked
What size of teams do you work with?
We are a boutique studio, which means we intentionally take on a limited number of projects per year. We work directly with founders, CMOs, and internal teams who are looking for a highly collaborative, hands-on partnership.
What is your typical project timeline?
It depends on the scope. A full brand identity project usually takes 8-12 weeks. A comprehensive web design and development build takes 10-16 weeks. We never rush the "Discover" phase, as it sets the foundation for everything else.
Do you offer ongoing support after launch?
Absolutely. We don’t just hand over the keys and disappear. We offer monthly retainer options for brands that need ongoing art direction, design support, or web maintenance.
What is your pricing structure?
We work on fixed, project-based pricing to ensure transparency. New brand identity projects start at $15k, and comprehensive web builds start at $20k. Reach out for a tailored quote.
Can you work with our existing brand guidelines?
Yes. If your brand identity is already locked in, we are more than happy to step in for art direction, digital design, or web development to bring your existing system to life online.
Let's create something timeless.
Tell us about your vision. We reply to all inquiries within 48 hours.
LETS GO