Lumen Coffee
Brand Strategy, Visual Identity, Packaging Design
BRAND IDENTITY
2025
Lumen Roaster
THE PROBLEM
Lumen’s coffee was exceptional, but their packaging felt generic and mass-market. They were getting lost on specialty grocery shelves and lacked a cohesive visual language that told the story of their slow-roasting process.
THE SOLUTION
We stripped away the loud, trendy colors and built a tactile, monochromatic system. Using a warm cream base with rich espresso typography and blind-embossed detailing, we created a label that feels like a quiet luxury. The logo was redrawn in a high-contrast serif to evoke timelessness.
THE RESULT
The rebrand led to a 45% increase in direct-to-consumer sales within three months and secured shelf space in two major boutique grocery chains.
FAQs
Frequently Asked
What size of teams do you work with?
We are a boutique studio, which means we intentionally take on a limited number of projects per year. We work directly with founders, CMOs, and internal teams who are looking for a highly collaborative, hands-on partnership.
What is your typical project timeline?
It depends on the scope. A full brand identity project usually takes 8-12 weeks. A comprehensive web design and development build takes 10-16 weeks. We never rush the "Discover" phase, as it sets the foundation for everything else.
Do you offer ongoing support after launch?
Absolutely. We don’t just hand over the keys and disappear. We offer monthly retainer options for brands that need ongoing art direction, design support, or web maintenance.
What is your pricing structure?
We work on fixed, project-based pricing to ensure transparency. New brand identity projects start at $15k, and comprehensive web builds start at $20k. Reach out for a tailored quote.
Can you work with our existing brand guidelines?
Yes. If your brand identity is already locked in, we are more than happy to step in for art direction, digital design, or web development to bring your existing system to life online.
Let's create something timeless.
Tell us about your vision. We reply to all inquiries within 48 hours.
LETS GO